Pierre Cardin Protein Therapy shampoo for adding volume to flat and lifeless hair

Pierre Cardin Protein Therapy Volume Boost Shampoo was developed for hair that lacks volume, thickness and life. It is ideal for thin, flat and lifeless hair that quickly “falls” and loses its shape during the day.
The advanced formula is based on a combination of Pisum Sativum peptides (pea protein) and rice proteins, which work synergistically to give hair visible volume, elasticity and natural shine without weighing it down.
The shampoo gently cleanses the hair and scalp, while helping to lift hair from the roots, increase its diameter and restore its movement and fullness. The result is hair that looks thicker, more vibrant and more manageable.
KEY ACTIVE INGREDIENTS
Pisum Sativum Peptides (pea protein)
• rich in amino acids that strengthen hair
• increase hair volume and density
• creates a protective film that reduces frizz and smoothes hair
• improve hydration and elasticity
Rice Protein
• increases volume without weighing down hair
• strengthens hair structure and reduces breakage
• helps retain moisture and elasticity
• gives natural shine and fullness
Rice proteins are known for giving fine hair weightless volume, which is key to the “bounce effect”

MAIN BENEFITS
• visibly increases hair volume
• lifts hair from the roots (lift effect)
• gives hair fullness and “bounce” movement
• hydrates without weighing it down
• strengthens thin and weakened hair
• restores shine and vitality
• ideal for everyday use

Thin and lifeless hair often has a problem not only with volume but also with a lack of structure. When the hair is weakened, it loses its ability to hold its shape and quickly “falls out”.
Proteins, especially plant-based ones like pea and rice, help rebuild that structure. They bind to the hair shaft, increasing its diameter and creating the feeling of thicker, fuller hair. At the same time, they retain moisture and elasticity, which is key to natural volume that looks soft and bouncy — not stiff.